The purpose of the Fireside Group, LLC is to acquire and turn around underperforming companies and product lines. While many achieve short-term financial success without a commitment to principle, family, or the future, the Fireside Group believes that true, long-term
success is only achieved when principle, family, and the future are everyday priorities.

Moreover, better business is done with those who share these values -- friends -- who could enjoy each other's company sitting around a fire; hence the name and logo of the Fireside Group.